{"id":10284,"date":"2019-12-10T05:14:51","date_gmt":"2019-12-10T04:14:51","guid":{"rendered":"https:\/\/agcommtech.de\/initiatives-around-the-topic-of-commtech\/"},"modified":"2025-10-27T14:29:35","modified_gmt":"2025-10-27T13:29:35","slug":"initiatives-around-the-topic-of-commtech","status":"publish","type":"page","link":"https:\/\/agcommtech.de\/en\/initiatives-around-the-topic-of-commtech\/","title":{"rendered":"Initiatives around the topic of CommTech"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243;][vc_custom_heading text=&#8221;Achieving results in sprints&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">In order to be able to achieve rapid results on concrete issues and a wide variety of topics, we work in initiatives in the CommTech WG. These can be broadly differentiated by scope, setup, goals, and outcomes:<\/p>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;70&#8243; md_spacing=&#8221;60&#8243; sm_spacing=&#8221;50&#8243; xs_spacing=&#8221;50&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][stm_pricing_plan style=&#8221;style_2&#8243; title=&#8221;Small initiative&#8221;]<\/p>\n<ul>\n<li>1-3 contributors<\/li>\n<li>approx. 4 weeks<\/li>\n<li>Goal: Concrete question<\/li>\n<li>Asset: Statement, Podcast, Social, Post<\/li>\n<\/ul>\n<p>[\/stm_pricing_plan][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_pricing_plan style=&#8221;style_2&#8243; title=&#8221;Medium initiative&#8221;]<\/p>\n<ul>\n<li>3-7 contributors<\/li>\n<li>Approx. 8-12 weeks<\/li>\n<li>Goal: Sketch<\/li>\n<li>Asset: press release, webinar, whitepaper, technical paper<\/li>\n<\/ul>\n<p>[\/stm_pricing_plan][\/vc_column][vc_column width=&#8221;1\/3&#8243;][stm_pricing_plan style=&#8221;style_2&#8243; title=&#8221;Great initiative&#8221;]<\/p>\n<ul>\n<li>8-12 contributors<\/li>\n<li>Approx. 3-6 months<\/li>\n<li>Goal: Plan<\/li>\n<li>Asset: Study, Conference, Publication<\/li>\n<\/ul>\n<p>[\/stm_pricing_plan][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;70&#8243; xs_spacing=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]The initiatives are assigned to the five topic clusters Organization, Technology, Stakeholder Journey, Impact Measurement and Roles, Skills and Leadership (<a href=\"https:\/\/agcommtech.de\/en\/ag-commtech-what-you-need-to-know\/#arbeitsweise\"><strong>More on working methods<\/strong><\/a>). Ideas for initiatives can be contributed by all members.[\/vc_column_text][vc_column_text]<\/p>\n<blockquote><p>They become active as soon as (and only if) at least one person agrees to take the lead and thus becomes a facilitator of the initiative. Facilitators organize the initiative. You will establish the project goal with the group, invite to meetings, report the progress of the initiatives in Planner in AG CommTech Teams and contribute to the publication of the results. Facilitators receive support from the respective executive sponsors from the leadership circle.<\/p><\/blockquote>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;0&#8243; md_spacing=&#8221;0&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;30&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image image=&#8221;10251&#8243; img_size=&#8221;360&#215;360&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1688562187828{background-image: url(https:\/\/agcommtech.de\/wp-content\/uploads\/2023\/05\/commtech-ueber-uns-4.png?id=9340) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][stm_spacing lg_spacing=&#8221;84&#8243; md_spacing=&#8221;60&#8243; sm_spacing=&#8221;40&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; text=&#8221;Communication within and between the initiatives&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;hide_indents&#8221;][stm_spacing lg_spacing=&#8221;10&#8243;][vc_column_text]Communication in the CommTech working group takes place via the CommTech team, to which you will be invited as soon as you become a <strong><a href=\"https:\/\/agcommtech.de\/en\/become-a-member-of-the-commtech-ag\/\">member<\/a><\/strong> become a member. Here you will find a channel for each of the five topic clusters and the interest groups as well as a general information channel so that you can easily exchange information with other members at any time. You can also use the topic cluster channels if you want to open an initiative yourself and are looking for fellow campaigners.[\/vc_column_text][stm_spacing lg_spacing=&#8221;84&#8243; md_spacing=&#8221;60&#8243; sm_spacing=&#8221;40&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][stm_spacing lg_spacing=&#8221;120&#8243; md_spacing=&#8221;120&#8243;][vc_column_text]You can find an overview of currently running initiatives as well as already completed initiatives on this website as well as on our Trello board. The latter is not for detailed communication within\/between initiatives (we use teams for that), but for overview for Facilitators and Executive Sponsors.[\/vc_column_text][stm_spacing lg_spacing=&#8221;100&#8243; md_spacing=&#8221;100&#8243; sm_spacing=&#8221;0&#8243; xs_spacing=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1684489755638{background-color: #f2f2f2 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][stm_spacing lg_spacing=&#8221;84&#8243; md_spacing=&#8221;60&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; text=&#8221;Current initiatives&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;hide_indents&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Organization &amp; Processes&#8221; tab_id=&#8221;1684489834210-e5064e3a-de86&#8243;][vc_column_text]<\/p>\n<ul>\n<li>What will the organizational form of the future look like?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Technology&#8221; tab_id=&#8221;1684489857699-da0cce73-331b&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Discussion rounds on practical topics relating to artificial intelligence: from strategy and tools to prompts<\/li>\n<li>From practitioners for practitioners: best practices from the corporate environment<\/li>\n<li>Ideas and trends workshop on current AI topics and exchange in a confidential setting<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;People &amp; Culture&#8221; tab_id=&#8221;1684489880022-59a6c807-4d82&#8243;][vc_column_text][\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Strategy and impact measurement&#8221; tab_id=&#8221;1684489898323-ce52c273-46f5&#8243;][vc_column_text]<\/p>\n<ul>\n<li>How do I create effective content efficiently and distribute it successfully?<\/li>\n<li>Measuring success in communication 2.0<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing lg_spacing=&#8221;80&#8243; md_spacing=&#8221;80&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; text=&#8221;Completed initiatives&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;hide_indents&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_tta_accordion style=&#8221;modern&#8221; active_section=&#8221;&#8221; no_fill=&#8221;true&#8221; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Organization&#8221; tab_id=&#8221;1684490060963-36ecc2d7-6b0c&#8221;][vc_column_text]<\/p>\n<ul>\n<li>How can Communications &amp; IT departments work together better?<\/li>\n<li>How do I improve collaboration between marketing &amp; comms?<\/li>\n<li>How do I design a team workshop on CommTech\/KI?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Technology&#8221; tab_id=&#8221;1689932852214-661a9489-91cb&#8221;][vc_column_text]<\/p>\n<ul data-editing-info=\"{\"orderedStyleType\":1,\"unorderedStyleType\":1}\">\n<li><span class=\"ContentPasted0\">Practice check: How AI influences corporate communications<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Stakeholder Journey&#8221; tab_id=&#8221;1689932876698-303b7722-45e0&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Stakeholder journey as an instrument for communication management<\/li>\n<li>Process automation: Which processes are actually automated and how exactly does this work?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Impact measurement&#8221; tab_id=&#8221;1684490060979-5b777623-057f&#8221;][vc_column_text]<\/p>\n<ul>\n<li>How do I get topic analysis to be able to do topic management at all?<\/li>\n<li>What sensor technology do I need for crisis communication &amp; how do I set it up?<\/li>\n<li>Reputation measurement &#8211; How does it work?<\/li>\n<li>How do I manage to measure &amp; control all media channels in one dashboard<\/li>\n<li><span class=\"ContentPasted0\"><span class=\"ContentPasted0\">How do I build a data lake for the communications department?<br \/>\n<\/span><\/span><\/li>\n<li><span class=\"ContentPasted0\"><span class=\"ContentPasted0\">How does communication affect the value of the corporate brand?<\/span><\/span><\/li>\n<li><span class=\"ContentPasted0\"><span class=\"ContentPasted0\">Measuring success in internal communication<\/span><\/span><\/li>\n<li>At last, conclusive proof of the success of communication<\/li>\n<li>Useful AI tools for communication departments<\/li>\n<li>How do I measure the effect of sustainability communication?<\/li>\n<li>AI in media analysis<\/li>\n<li>Internal Comms Controlling<\/li>\n<li>AI in the newsroom<\/li>\n<li>AI &amp; topic and reputation management<\/li>\n<li>Efficient creation &amp; distribution of effective content<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Roles, Skills &amp; Leadership&#8221; tab_id=&#8221;1688562325074-e0491830-ad47&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Triad head, heart, hand: basis for a successful data culture<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][stm_spacing lg_spacing=&#8221;50&#8243; md_spacing=&#8221;50&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_custom_heading stripe_pos=&#8221;hide&#8221; text=&#8221;Open new CommTech initiative&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;hide_indents&#8221;][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">You have an idea for an initiative and want to be a facilitator for it? Then feel free to post a message in the appropriate teams channel or fill out the form below.<\/p>\n<p>[\/vc_column_text][stm_spacing lg_spacing=&#8221;30&#8243; md_spacing=&#8221;30&#8243; sm_spacing=&#8221;40&#8243; xs_spacing=&#8221;40&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10961-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"10961\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/10284#wpcf7-f10961-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10961\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10961-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"request_callback\">\n    <div class=\"row\">\n        <div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12\">\n            <div class=\"input-group\">\n                <span class=\"wpcf7-form-control-wrap\" data-name=\"text-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name*\" value=\"\" type=\"text\" name=\"text-name\" \/><\/span>\n            <\/div>\n            <div class=\"input-group\">\n\t\t<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-telefon\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"tel-telefon\" \/><\/span>           \n            <\/div>\n            <div class=\"input-group\">\n\t\t<span class=\"wpcf7-form-control-wrap\" data-name=\"firma\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"firma\" \/><\/span>            \n            <\/div>\n            <div class=\"input-group\">\n\t\t<span class=\"wpcf7-form-control-wrap\" data-name=\"text-nachricht\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message\/proposal of the initiative*\" value=\"\" type=\"text\" name=\"text-nachricht\" \/><\/span>\n            <\/div>\n        <\/div>\n        <div class=\"col-lg-6 col-md-6 col-sm-6 col-xs-12\">\n            <div class=\"input-group\">\n              <span class=\"wpcf7-form-control-wrap\" data-name=\"text-nachname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"text-nachname\" \/><\/span> \n            <\/div>\n            <div class=\"input-group\">\n                <span class=\"wpcf7-form-control-wrap\" data-name=\"text-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"text-email\" \/><\/span>\n            <\/div>\n            <div class=\"input-group\">\n\t\t<span class=\"wpcf7-form-control-wrap\" data-name=\"text-position\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Position*\" value=\"\" type=\"text\" name=\"text-position\" \/><\/span>\n            <\/div>\n            <div class=\"input-group\">\n                <button type=\"submit\" class=\"button size-lg icon_right\">Send  <i class=\"fa fa-chevron-right\"><\/i><\/button>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"140\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[stm_spacing lg_spacing=&#8221;30&#8243; 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