{"version":"1.0","provider_name":"AG CommTech","provider_url":"https:\/\/agcommtech.de\/en\/","author_name":"Die Redaktion","author_url":"https:\/\/agcommtech.de\/en\/author\/die-redaktion\/","title":"The Communicator's Role in Driving Generative AI Adoption - AG CommTech","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hegxSmHird\"><a href=\"https:\/\/agcommtech.de\/en\/2026\/03\/03\/the-communicators-role-in-driving-generative-ai-adoption\/\">The Communicator&#8217;s Role in Driving Generative AI Adoption<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/agcommtech.de\/en\/2026\/03\/03\/the-communicators-role-in-driving-generative-ai-adoption\/embed\/#?secret=hegxSmHird\" width=\"600\" height=\"338\" title=\"&#8220;The Communicator&#8217;s Role in Driving Generative AI Adoption&#8221; &#8212; AG CommTech\" data-secret=\"hegxSmHird\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/agcommtech.de\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/agcommtech.de\/wp-content\/uploads\/2026\/03\/Lesetipp-1-Maerz.png","thumbnail_width":674,"thumbnail_height":625,"description":"In the study \"The Communicator's Role in Driving Generative AI Adoption\" published by the Institute for Public Relations (IPR) in February 2026, Olivia K. Fajardo analyses the introduction of generative AI in organizations based on over 30 interviews with communications and technology executives. The focus is on the question of how roles, processes and responsibilities are changing in communications departments."}