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</html><description>[vc_row css=&#x201D;.vc_custom_1682516669238{margin-top: 50px !important;margin-bottom: 50px !important;}&#x201D;][vc_column][vc_custom_heading text=&#x201D;Reference books: Can AI communicate?&#x201D; use_theme_fonts=&#x201D;yes&#x201D;][stm_spacing lg_spacing=&#x201D;30&#x2033; md_spacing=&#x201D;30&#x2033; sm_spacing=&#x201D;30&#x2033; xs_spacing=&#x201D;30&#x2033;][vc_column_text css=&#x201D;.vc_custom_1780910702138{padding-right: 50px !important;}&#x201D;] With Generative Artificial Intelligence, the communications industry is facing one of the biggest transformations in its history. In his book, Richard Tigges, author and Director Global Strategic Communications at Audi, shows how the introduction of GenAI</description></oembed>
